Facebook? Google? Walk-ins? All of your active leads, viewable by status and marketing source, so you can see which marketing activities produce the most conversions.
Lead volume displayed by day for any chosen period of time, and the source of those leads.
The number of leads converted in any given period as well as those who chose not to take up treatment and their reasons why.
Understand the geographical location of leads, see who’s interested or not interested in treatment and understand where there’s opportunity for offline marketing.