What is DenGro?

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DenGro is an online tool which simplifies lead management, helping everyone in the practice track, nurture and convert more leads into patients.

Do you have an overview video I can watch?

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Why is DenGro different?

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DenGro has been built in partnership with practices, designed for the dental industry.

Its tools and features have been designed specifically to help front of house teams nurture and convert leads, while providing managers and principals with the information they need to understand and influence practice growth.

No other 'out of the box' platform offers this functionality.

What are leads and where do they come from?

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Leads are potential patients, people interested in the dental treatments your practice provides.

Where leads come from, or their ‘source’, depends on the type of marketing activity you do. Facebook ads, local press advertising, Google PPC are all types of practice advertising and marketing that help drive potential patients (leads) to your practice. Typically, the amount of advertising you do has a direct correlation to the number of leads your practice will receive.

Does DenGro generate leads for the practice?

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No. DenGro does not generate leads for the practice.

DenGro collects leads from your website, Facebook, Google and any other online activity, in to one central online dashboard. It makes managing leads much simpler and provides the practice with some unique tools to help convert them.

Can I add our own leads to DenGro manually?

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Yes, you can add your own leads manually to DenGro.

Leads that have, for example, called or walked into the practice can be added manually to DenGro.

How can I plug DenGro into my existing website and digital marketing communications?

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This is all managed as a part of your initial DenGro set up. We'll try to do this as quickly as possible, so you can see real leads falling into your DenGro dashboard.

Are there any DenGro set up fees?

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No. DenGro doesn’t charge a fee to get your practice up and running. We'll even integrate your website for free as part of your onboarding!

How many treatments can I plug into DenGro?

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You can plug all the treatments you offer in practice into DenGro. If you can't see the treatment you need, just ask us to add it to your account.

Do you integrate with my PMS?

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There are many different patient management systems available today. Integration with these systems is a priority for us as we understand the benefits to the practice. At present, we are working on the following integrations:

  • Dentally (Dec 18)
  • SOE (Q1 2019)

If you have a specific PMS you would like to integrate with, please let us know.

What are DenGro ‘automations’?

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DenGro automations are email and SMS messages that are sent from DenGro to leads on behalf of your practice. They are specifically crafted to reflect each of the treatments you offer, helping you to nurture and convert more leads - saving the practice time and effort.

Do I need to set anything up with DenGro automations?

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No. DenGro automations have been specifically crafted to save the practice time in nurturing prospects through to treatment conversion. Your practice logo and some specific practice information (opening times, logo, etc) are added to each communication automatically.

Can I customise the automations?

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DenGro's automations have been crafted to produce the most efficient conversion journey. Our experience in patient marketing and conversion means we know how best to convert the leads interested in the treatments you offer.

For 'power-users' who wish to control their own messaging, our continued investment in development means that a release planned for the end of 2018 will enable practices to edit any of the content within the email and SMS messages.

Our patient software also sends automations. Can we turn DenGro automations on and off if we need to?

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Yes. DenGro has been built to allow you to send automations in a specific, optimised sequence. You can however, choose to turn individual communications on or off if there’s crossover with your existing patient software.

When are automations sent to leads?

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Automations are sent to leads in an optimised conversion sequence that has been developed by DenGro. You can see this sequence within each 'Treatment'.

What’s a ‘Treatment Journey’?

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A treatment journey describes the conversion journey for a particular treatment you offer.

For example, a lead on the Invisalign treatment journey within DenGro is interested in Invisalign treatment and would receive automations relative to Invisalign treatment.

What does ‘Status’ mean?

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Status is a term used to describe the point at which the lead is in the treatment journey. For example, if someone has just registered their interest, their status would be ‘New’. If they had booked a consultation, their status would be ‘Consultation Booked’. Status describes conversion milestones within a treatment journey.

Are the automated email sequences branded with my practice logo?

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Yes. The communications are branded with your practice logo. This is added to your account within Practice Settings.

How many users can my account have?

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As many as you like.

We would recommend you use individual team member accounts rather than ‘Reception’ or something more generic. Creating individual accounts will provide more detailed reporting information for the practice.

How long is the contract with DenGro?

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DenGro is a paid for monthly subscription. You can cancel your subscription at any time and your subscription will end at the end of the current billing period.

Can I create performance reports from DenGro?

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Yes, you can.

DenGro reporting allows you to view:

- Lead generation - volume and marketing source.
- Conversion - how effective you are at every stage of the conversion process.
- Team effectiveness - time to first contact, calls, appointments and more.
- Catchment area - lead and conversion geographical location.

If you need any specific reports and the data is available, we're always happy to help.

What training/support is available to users?

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DenGro has been designed to be incredibly easy to use. When you log in to DenGro for the first time, you’ll see a video which outlines every aspect of the tool and interface.

On entering the dashboard, a series of tasks will help you complete any missing information and support you up and running.

We'll also be in touch with you when you sign up too, to see if you have any specific questions.

If you need to, you can ask us a question using the Practice Support Chat icon in the bottom right hand corner of the screen at any time.

I have a Referral Code for DenGro. What do I do?

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If you're a practice in a group or corporate, you may have been issued with a referral code. Simply enter this when setting up your subscription.

Start converting more leads into patients today