Where to start when marketing your practice for the first time.
Creating your marketing plan can be a complicated business. Not sure where to start? We've asked three of our expert partners to share their thoughts and wisdom on the subject. …
The power of a selfie copy
If there's ever been a time to analyse, manage and nurture new enquiries through to conversion - it's now.…
Monitoring and improving your lead conversion journey
We all know the importance of the patient experience, but how you monitor and improve that experience is a whole other ball game. …
Creating a communication plan for your leads
As the dust begins to settle on the initial reaction and adaptation to COVID-19, it’s a good time to take stock of where you were before the lockdown came in to play - particularly when it comes to your marketing and the leads you were so focused on nurturing through to treatment. …
How to create a successful e-newsletter
If your lead and patient communication plan looks to use e-newsletters to keep in touch, then you may be feeling slightly daunted by the idea and not quite sure where to start - read on!…
The power of a selfie
More and more businesses are tapping in to the world of selfies and using them to improve the customer experience. …
Changing our ways, part three: Creating engaging social media content
Social media is the buzz phrase for communicating with leads and patients alike, but how do you actually go about creating content that's interesting and engaging?…
Changing our ways, part two: keeping leads updated
Part two of our series looks at the importance of changing how and when we communicate with leads and how best to keep them in touch. …
Changing our ways, part one: video consultations
The way we engage, interact, and communicate with each other is changing, and it's no different for our leads and patients. Part one in this series looks at how practices can change the way their method of communication. …
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