Read time: 4 minutes
Video testimonials are a great way to capture patient reviews. Simply put, people find video more engaging than text. On Facebook, for example, video posts get an average of 59% more engagement than other post types.
Much of it comes down to our brains. They're full of mirror neurons, which fire both when we do something and when we see someone else doing it. When a customer is visibly thankful, your video audience starts mirroring that feeling.
Despite the proven impact of video, many practices are still shy about using video. It's understandable. Being on camera can make anyone self-conscious. That's true for both patients and professionals.
At DenGro, we're often asked for guidance on video testimonials. To help you get started, we decided to share seven simple steps that reduce the cringe-factor.
1. Don't be shy.
Bring the topic of testimonials up at the beginning of treatment so patients have time to get used to the idea
2. Film at the last appointment.
The best time to get the review is when they're buzzing about their results. It's a great moment to catch on video
3. Keep it short.
Some types of video content work well in long-form. Testimonials aren't one of them. Keep the final cut under 30 seconds – 10-20 seconds is optimal
4. Send a reminder.
You want your patients to feel confident on camera. Remind them about the date and time in advance, so they aren't surprised. They'll want time to mentally prep and brush their hair
5. Use example testimonials.
Some patients may find it hard to imagine what you’ll be looking for on camera. If you’ve already got some video testimonials, show them to patients in advance
6. Don't throw in surprises.
Talk through the questions in advance so patients can plan their review
7. Make it fun.
Break the ice before launching into your 'on-the-record' questions, so patients get comfortable
Remember, the goal is to follow every step each time you want to record a testimonial. Over time, the process will become habit – you’ll build up a bank of impressive testimonials without giving a second thought to hitting that record button.
Don't forget, you must obtain written consent to use the videos for marketing purposes. Consent is a legal requirement – there’s nothing optional about it. For that reason, we suggest obtaining consent at the same time as you film the testimonial. Don't leave it for later.
(Pro-tip: After the patient has signed the consent form, scan and send a copy to them for reference.)
Once the new testimonial goes live, share it across relevant digital marketing channels. And when those leads start rolling in, don’t forget to track and manage them the simple way: with DenGro.
If these tips on improving your approach to video testimonials were helpful and you're interested in how DenGro can help your practice grow, try DenGro free for 14 days.