Published 29/08/2019

Read time: 4 minutes

DenGro’s preset automated messages are a powerful tool. They perform an important role nudging patient leads along their journey to treatment start. But there are times you’ll want to run tailor-made email campaigns that extend beyond these automated messages.

But where do you start?

We've listed out our top tips for making sure your time - and money - isn't wasted when re-engaging leads.

1. Plan your campaign.

First off, you need a plan - why are you sending an email in the first place.

When planning out an email campaign, it’s important to make sure that you're sending the email out for a good reason. Emails that don't have a point or a reason can put a lead off before they've even opened the message.

2. Who are you emailing.

Once you've got a reason for the email, the key is making sure you're emailing the right leads. Sending information about Invisalign offers to a lead who enquired about implants is a waste of your time and theirs.

And if a lead notices the email you sent them is irrelevant, further down the line, they’ll be less likely to open more relevant messages. It’s not worth burning valuable bridges.

2. Consider the journey.

If you're retargeting a lead, think about the full roadmap to converting them. For example, what’s the Call-to-action at the end of your email? Is it a phone call? Make sure you include the practice opening hours. Are you retargeting a lead? Don’t ask leads to visit a landing page and resubmit information.

3. Keep it simple.

Emails are great, but they have limitations. No one wants to read a lengthy email extolling the virtues of the practice, or a detailed description of the dental treatment. Keep them short and breezy. The aim is to attract attention and get the lead to call so you can have a proper conversation and build up that trust.

4. Make sure your team's onboard.

If you're running a promotion or sale, make sure everyone knows ...especially the reception team! Staff need to be able to pick up a call and sell the promotion/treatment. If the team doesn’t know what the promotion is or how it works, they can't sell it properly and you've just wasted time and money on an email campaign.

Make your enquiry management more efficient in less than a month. Try DenGro for free.

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