Published 18/12/2018

Read time: 2 minutes

Casestudyauradental

Name:

Amy Cuckoo

Position:

Business Development & Marketing Manager

Practice name:

Aura Dental

Location:

St Johns Wood, London

Practice type:

Private

Number of staff:

12


How long have you been using DenGro?

About 9 months.


What were your motivations for using DenGro?

After launching our PPC campaigns we found it very difficult to manage the lead journey without a CRM. DenGro was recommended to us by our PPC company and it was an easy decision to make, their platform did exactly what we wanted to do and was easy to use.


How did you manage your leads before using DenGro?

We were previously using Infusionsoft, but found this confusing and far too technical. DenGro is a clear winner.


How has DenGro made practice life easier for you and the team?

Both our Google and Facebook PPC campaigns feed directly into DenGro meaning that all our leads appear automatically in one place. This shows us exactly who has enquired and for what treatment and when.

From a marketing point of view this is vital, so we can understand which marketing channels are working and which aren’t. From a TCO perspective, it’s invaluable. It allows us to keep track of the lead, understanding their journey and reasons for treatment, so we can more easily follow up and convert them to an appointment and treatment.


Are you converting more leads with DenGro than you were previously?

Absolutely! Having all the leads in one place ensure that no lead goes astray and with the warming emails it ensures that the patient is expecting a call shortly and is not forgotten.


What’s the most useful thing about DenGro?

The storage and email warming of leads. Sometimes in a busy dental clinic you cannot call a lead instantly, DenGro ensures that the lead knows that you’ve received their enquiry and that you will be contacted shortly. It also reminds you that the calls need to be made via email/sms so never a reason to be missed.

DenGro as a business are also extremely eager to be the best that they can be. They are always happy to hear feedback on how the platform can be easier for you to use or any other functions that you might need. They take this feedback and roll with it. Brilliant company ethics.


What would you say to a practice who was thinking of using DenGro?

Do it! It’s an absolute no brainer. It’s simple, it’s affordable and it’s invaluable for any dental clinic.

Looking to simplify lead management and increase patient conversion in your practice? DenGro is helping hundreds of practices understand and influence growth. Join them.

Name:

Sandeep Kumar

Position:

Founder and CEO

Business name:

The MiSmile Network

Practices:

63


Can you tell us a little about The MiSmile Network?

The MiSmile Network helps practices increase their Invisalign case volume. We provide them with the tools, training and marketing experience to help them do just that.


What were your motivations for using DenGro?

We needed some way of seeing what every practice in the network was doing with the leads we sent them. Before DenGro, we would send treatment leads directly into the practice inbox, but very quickly realised that they were lost, or not followed up.

In order for us to prove success, we needed to be able to track that online to offline conversion journey, seeing what happened to a lead when it hit the practice. There was no other tool on the market that provided us with that granular level of detail and insight. More than that though, we could see how well the network was performing as a whole too, creating benchmarks for successful or struggling practices.


How did you manage your leads before using DenGro?

Initially we used a spreadsheet to track leads going to the practice and Infusionsoft to manage practice automations and communications. We realised very quickly that both weren’t going to scale well in the way we needed them to.

DenGro approached us at just the right time. Our processes were being challenged by volume and DenGro offered us the platform to use during their BETA phase of development. It was an opportunity we couldn’t turn down.


Has DenGro made an impact to the business?

Definitely. We now have a complete view of performance, not only across the group, but across every practice. We can not only see which marketing activities are creating the most leads, but more importantly, which marketing activities are creating the most treatment conversions.

DenGro improves our business, but also gives the practice and principal a complete and transparent view of performance. I think it’s fantastic.


What would you say to a practice who was thinking of using DenGro?

Don’t even think twice - just do it. The value DenGro provides is unbelievable. All the numbers that keep you or your practice manager up at night are there, ready to analyse, understand and help direct the success of the practice. It’s a true lightbulb moment.

Looking to simplify lead management and increase patient conversion in your practice? DenGro is helping hundreds of practices understand and influence growth. Join them.


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